Yes, language DOES matter, asserts this excellent article on nonprofit program/project evaluation. Unless the organization takes the initiative to use appropriate nonprofit language to define its evaluation, the funder will decide what language is used. And more and more scientific and business terms have crept into nonprofit evaluations. The danger in using business/scientific language is in the “crowding out” of nonprofit voices. This has resulted in monitoring, measuring and reporting becoming ends in their own right at the expense of learning from successes and failures.